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E-Commerce SEO Leader

Pathfinder 23

Company description: 

At Pathfinder 23 (PF23) we define our mission as #brandbuilding in #ecommerce.

We strive to combine art with science and use creative and technological potential to design and implement the most efficient #pathtopurchase scenarios.

Our team has unique experience in delivering complex E-commerce projects in EMEA, NA, and LATAM. #globalecomm

Our combined experience covers cooperation with over 50 #topbrands and over 300 e-retailers globally.

PF23 is part of Brand New Galaxy (BNG), an independent platform integrating smart business solutions from the areas of marketing and technology. #forthegalaxy

Search context:

This is a newly defined position opened as a result of the need for development of Pathfinder 23’s capabilities in the area of SEO.

Your mission, if you choose to accept it, will be:

  • Build and develop the Agency’s SEO capabilities and offering
  • Develop and execute E-Commerce SEO strategies for the biggest FMCG brands on Amazon and dozens of other E-Commerce platforms
  • Identify SEO-related needs and create efficient SEO processes and methodologies
  • Collaborate across various teams such as Analytics, Content or Business Intelligence on development and integration of SEO methodologies and related in-house tools
  • Train, mentor, and advise other teams and departments in SEO-related topics and methodologies
  • Regularly perform keywords research for the purposes of E-Commerce projects
  • Set, monitor, and report key SEO KPIs for the Agency’s Clients
  • Act as a source of knowledge for all SEO-related topics and proactively share and execute ideas that enable growth of the Agency’s business

We are looking for a combination of:

  • Solid experience (4-5 years’ minimum) in SEO, ideally acquired by working on global and local projects for various categories
  • Previous experience within E-Commerce, ideally experience with running an E-Commerce store or optimising E-Commerce brand content
  • Previous experience with performance marketing and / or brand communication strategy will be an asset
  • Detailed understanding of SEO techniques, tools and in-depth knowledge of search marketing
  • Knowledge of SEO tools such as Ahrefs, Senuto, SEMrush, SimilarWeb, and SEO tools from Google ecosystem
  • Technical knowledge of HTML, CSS, JavaScript, etc.
  • Strong sense of ownership and proactivity in terms of identifying challenges and opportunities and coming up with solutions
  • Ability to turn ideas into scalable solutions with potential of becoming standardised services
  • Excellent analytical skills and attention to detail
  • Fluency in English is a must
  • Strong presentation skills and ability to simplify even the most complex information
  • Consumer Journey and Path to Purchase familiarity
  • Self-confidence
  • Open mind for varied client portfolio
  • Ability to work in a cross-functional environment with different departments

Your key objectives to be achieved within the first 90 days:

  • Launch 1-2 new Agency products in the area of E-commerce SEO
  • Become familiar with the Agency’s approach to E-commerce and ways of working

What makes this a great career opportunity?

  • Collaboration with global Clients and leading brands
  • Learning from the best E-Commerce experts in Poland
  • Room for development and proactivity
  • Opportunity to get experience on global, regional, and local markets

We would love to get to know you so please send us your CV and a few words about you – we do love to read about it! #apply

Thank you and see you!

Recruitment Team from Man on the Moon ;)