Did you know how much E-commerce may help you to future-proof your career?
Brands are beginning to understand that having a dedicated approach to E-commerce is a must!
Brand-building in E-commerce is still a niche, but this won’t last forever. While E-commerce has been booming for quite some time, brand-building in E-commerce still seems to be something of a niche. Many major brands still have lots of basics to fix in their E-commerce presence, such as assortment availability and product content. Moving further: brand-driven, sales-focused activations are nearly non-existent. In fact, 360-degree campaigns most often lack an E-commerce component, which makes them in reality more like 270-degree campaigns. Sometimes it’s glaringly obvious that brands simply lack a dedicated E-commerce strategy, and any growth is more incidental, or natural, than actively driven. From our agency viewpoint, we can clearly see that brands are beginning to understand that having no dedicated E-commerce approach is no longer an option. We’re seeing the number of dedicated E-commerce budgets and E-commerce specific briefs grow rapidly and clients are setting up teams devoted to E-commerce in their internal structures. Learn how to fix the basics and how to amplify a brand’s digital and offline communication in E-commerce and you’ll be the hero that the digital marketing industry is looking for.
Read the whole article here: https://www.linkedin.com/pulse/why-you-need-develop-e-commerce-future-proof-your-career-tomczuk/
Your mission, if you choose to accept it, will be:
What you’ll need to succeed:
What makes this a great career opportunity?
Our recruitment process:
Pathfinder 23 in a nutshell:
At Pathfinder 23 (PF23) we define our mission as #brandbuilding in #ecommerce.
We strive to combine art with science and use creative and technological potential to design and implement the most efficient #pathtopurchase scenarios.
Our team has unique experience in delivering complex E-commerce projects in EMEA, NA, and LATAM. #globalecomm
Our combined experience covers cooperation with over 50 #topbrands and over 300 e-retailers globally.
PF23 is part of Brand New Galaxy (BNG), an independent platform integrating smart business solutions from the areas of marketing and technology.
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Recruitment Team from Man on the Moon ;)